Senior Digital Marketing Consultant

Georgy Japaridze

Strategy, diagnosis and digital acquisition.
Over 12 years of experience. Direct work.

I help companies grow with clarity: deep analysis of the current situation, strategy definition and execution in the channels that matter. No intermediaries. No management layer between the client and the decision-maker.

Talk to me How I work

Georgy Japaridze teaching digital marketing in Barcelona

University lecturer

Digital Marketing, SEO and Analytics in postgraduate programmes in Barcelona.

In-house + agency

I've worked from inside companies and as an external consultant. Genuine dual perspective.

Founder Tagorising

Boutique hub specialised in strategy and digital acquisition for ambitious companies.

Co-owner Hot Spot

Creative space in Barcelona, Poblenou. Ecosystem of entrepreneurs and creatives.

About me

What matters most to me is not the channel. It's that the work has real impact on the business of those who trust me.

I've been working in digital marketing for over 12 years. I've been on both sides: inside companies as an in-house specialist — understanding how real decisions are made, with what constraints and under what pressures — and on the consulting side, working with dozens of projects across very different sectors.

That dual perspective is what differentiates the diagnosis I can make from one made by someone who has only lived one of the two contexts. I don't theorise about how marketing teams should work. I've worked in them and I know what actually works.

Teaching digital marketing master's programmes in Barcelona

I don't theorise about how marketing teams should work. I've worked in them and I know what actually works.

PROCESS

How I work

Three principles that guide every project. Four steps that structure the execution.

Dual perspective

I've worked inside companies and as an external consultant. I understand how real decisions are made, what pressures exist and what strategy is executable without friction.

System thinking

SEO, Ads and analytics are not separate disciplines. Each channel influences the others and the reading of data. The integrated view allows decisions to be made with more judgement.

Business first

The starting point is always the business objective. Marketing is the instrument, not the other way round. This orientation avoids optimising metrics that don't translate into real growth.

Diagnosis

I understand the real situation: business, market, current channels. Without diagnosis there's no strategy.

Prioritisation

I identify what moves most with least friction. Focus is a scarce asset that must be protected.

Execution

I implement directly or supervise without intermediate layers. Responsibility is not delegated.

Review

I review results regularly and adjust. Optimisation is part of the work, not an extra.